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In 2015, while working for Coordinate, I had the privilege of developing the logo for the 2015 Australian Ice Hockey League Finals under the supervision of Coordinate’s creative director Logan Knight. This project was particularly special for me as I have played ice hockey for the National Under 18 and 20 teams and played in the AIHL for two seasons.
The circular shape of the logo was inspired by the shape of an ice hockey puck. The initial concepts had a flat aesthetic, however, Logan encouraged me to use gradients, highlights and shadows to create more depth and visual interest. The AIHL was very impressed by the logo and have continued to use it in subsequent seasons.